Rebrand reflects platform maturity, unified operating model, and commitment to clinical excellence across Nevada, New Mexico, and Texas

DALLAS, April 16, 2026 /PRNewswire/ — Rise Health, a primary care platform backed by Lorient Capital and Martis Capital, today announced it has rebranded as Primor Health, reflecting the organization’s evolution from an acquisition-focused growth phase into a performance-driven, clinically integrated platform. Read more